E-Commerce Startups in Africa

Step into the thriving world of E-Commerce startups in Africa, where innovators are rewriting the rules and redefining what's possible. Our carefully curated list is your passport to explore the trailblazers who are shaping this dynamic sector. Discover their bold solutions, game-changing products, and out-of-the-box thinking as they forge new paths in E-Commerce.

Cummulative Funding

$3.9B+

Total # of Companies

384

Total Deal Count

755

Total M&A Count

25

Total # of Investors

771

List of E-Commerce startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Corporate

$ 805,345,200

2012

2.

Takealot.com’s mission is to be the most customer-centric online shopping destination in Africa.

Venture

$ 211,962,955

2010

3.

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Series C

$ 145,650,000

2013

4.

Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.

Series C

$ 103,000,000

2012

5.

MaxAB is a B2B e-commerce marketplace that connects food and grocery retailers to suppliers in Egypt’s most under-served geographies.

Series B

$ 101,200,000

2018

6.

Konga Online Shopping is a Nigerian online shopping website selling books, home appliances, mobile phones, groceries, and others.

Series C

$ 79,500,000

2012

7.

Tekkie Town owns and operates a chain of sport and lifestyle shoe stores in South Africa.

Private Equity

$ 65,000,000

2001

8.

Sabi is a merchant aggregation platform that digitizes key processes towards accelerating offline trade in frontier markets.

Series B

$ 64,000,000

2020

9.

Opontia is the next-generation consumer holding group in the Middle East & Africa.

Series A

$ 62,000,000

2021

10.

Brimore is a parallel distribution platform allowing local suppliers have nationwide coverage through a network of distributors.

Series A

$ 40,356,000

2017

11.

Homzmart is an online home furniture/Goods shopping platform in Egypt.

Venture

$ 39,300,000

2018

12.

Vendease is a Nigerian online marketplace for Africa's food service businesses.

Debt Financing

$ 33,325,000

2019

13.

Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform

Series A

$ 33,000,000

2019

14.

Zando is an E-commerce retailer offering footwear and fashion brands.

Venture

$ 23,690,500

2011

15.

Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.

Series C

$ 21,000,000

2014

16.

JABU is a B2B marketplace offering tech-route-to-market development and merchandising for FMCG brands in undeveloped areas.

Series A

$ 18,200,000

2020

17.

Cartona is one of the fastest growing B2B e-commerce marketplaces in Egypt

Series A

$ 16,500,000

2019

18.

Alerzo is a B2B e-commerce retail startup based in Ibadan, Nigeria.

Series A

$ 16,025,000

2019

19.

DPO Groups is making businesses grow by processing all types of payments, online and offline.

Private Equity

$ 15,000,000

2006

20.

Rabbit is an Egypt-based startup which aims at disrupting the eCommerce niche

Pre-seed

$ 11,000,000

2021

Jumia

Founded

2012

Overview

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Last round

Corporate

Total raised

$ 805,345,200

Employee

1001-5000

Takealot

Founded

2010

Overview

Takealot.com’s mission is to be the most customer-centric online shopping destination in Africa.

Last round

Venture

Total raised

$ 211,962,955

Employee

10001-5000

Founded

2013

Overview

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Last round

Series C

Total raised

$ 145,650,000

Employee

51-200

Founded

2012

Overview

Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.

Last round

Series C

Total raised

$ 103,000,000

Employee

251-500

MaxAB

Founded

2018

Overview

MaxAB is a B2B e-commerce marketplace that connects food and grocery retailers to suppliers in Egypt’s most under-served geographies.

Last round

Series B

Total raised

$ 101,200,000

Employee

11-50

Konga

Founded

2012

Overview

Konga Online Shopping is a Nigerian online shopping website selling books, home appliances, mobile phones, groceries, and others.

Last round

Series C

Total raised

$ 79,500,000

Employee

1001-5000

Founded

2001

Overview

Tekkie Town owns and operates a chain of sport and lifestyle shoe stores in South Africa.

Last round

Private Equity

Total raised

$ 65,000,000

Employee

251-500

Sabi

Founded

2020

Overview

Sabi is a merchant aggregation platform that digitizes key processes towards accelerating offline trade in frontier markets.

Last round

Series B

Total raised

$ 64,000,000

Employee

51-200

Opontia

Founded

2021

Overview

Opontia is the next-generation consumer holding group in the Middle East & Africa.

Last round

Series A

Total raised

$ 62,000,000

Employee

2-10

Brimore

Founded

2017

Overview

Brimore is a parallel distribution platform allowing local suppliers have nationwide coverage through a network of distributors.

Last round

Series A

Total raised

$ 40,356,000

Employee

11-50

Homzmart

Founded

2018

Overview

Homzmart is an online home furniture/Goods shopping platform in Egypt.

Last round

Venture

Total raised

$ 39,300,000

Employee

11-50

VendEase

Founded

2019

Overview

Vendease is a Nigerian online marketplace for Africa's food service businesses.

Last round

Debt Financing

Total raised

$ 33,325,000

Employee

11-50

Capiter

Founded

2019

Overview

Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform

Last round

Series A

Total raised

$ 33,000,000

Employee

501-1,000

Zando

Founded

2011

Overview

Zando is an E-commerce retailer offering footwear and fashion brands.

Last round

Venture

Total raised

$ 23,690,500

Employee

101-250

Jiji

Founded

2014

Overview

Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.

Last round

Series C

Total raised

$ 21,000,000

Employee

501-1000

Jabu

Founded

2020

Overview

JABU is a B2B marketplace offering tech-route-to-market development and merchandising for FMCG brands in undeveloped areas.

Last round

Series A

Total raised

$ 18,200,000

Employee

51-200

Cartona

Founded

2019

Overview

Cartona is one of the fastest growing B2B e-commerce marketplaces in Egypt

Last round

Series A

Total raised

$ 16,500,000

Employee

51-200

Alerzo

Founded

2019

Overview

Alerzo is a B2B e-commerce retail startup based in Ibadan, Nigeria.

Last round

Series A

Total raised

$ 16,025,000

Employee

501-1,000

DPO Group

Founded

2006

Overview

DPO Groups is making businesses grow by processing all types of payments, online and offline.

Last round

Private Equity

Total raised

$ 15,000,000

Employee

201-500

Rabbit

Founded

2021

Overview

Rabbit is an Egypt-based startup which aims at disrupting the eCommerce niche

Last round

Pre-seed

Total raised

$ 11,000,000

Employee

51-200

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