“In our interactions with agri-tech entrepreneurs, we have learned that access to quality agri-inputs and technical know-how is a huge challenge which further makes smallholder farmers (80% of which are women) vulnerable to the risks of climate change. Covid-19 has only widened this gap and impacted productivity by creating several bottlenecks. Farmers Pride has built a sustainable solution that can address the looming challenges related to the agricultural last mile. By harnessing technology, Farmers Pride transforms the women-owned informal stores into micro-franchisees that can build traceability of the inputs and thus, guarantee quality. In the process, they not only help build a community of micro-entrepreneurs with improved incomes but also shift gears for smallholder farmers by increasing the productivity of their yields. We are excited to work with Farmers Pride and support their inclusive agri-tech model that serves the underserved and has the potential to create a ripple effect in the communities.” said Sharda Vishwanathan of Gray Matters Capital