TRU Count Inc

Founded by sisters Temilola Giwa and Tomilola Famuboni, Tru Count is pioneering a movement-tracking solution that reflects how people truly move—starting from the ankle. Their debut product, Tru, is a sleek, jewelry-inspired fitness tracker designed for women who value accuracy and style. Unlike traditional wrist-based trackers, Tru is worn on the ankle, capturing authentic foot movement even in overlooked scenarios like stroller-pushing or treadmill use. With up to one-month battery life, a waterproof design, and seamless app integration, Tru blends advanced sensor technology with fashion-forward... Read more