The Rad Black Kids

Founded in 2014 and headquartered in Long Beach, California, The Rad Black Kids is a fashion-forward brand rooted in Zimbabwean street culture and driven by a mission to challenge stereotypes. Known as “anti-monolith crusaders,” the company creates bold, expressive footwear, apparel, and accessories that celebrate individuality, cultural identity, and environmental activism. With a commitment to fair wages and responsible production, The Rad Black Kids blends style with substance—planting 20 trees for every product sold to maintain its status as a carbon-negative company. From handmade sunglasses... Read more