Principa

Principa is a data analytics, consulting and software company. Established in 1999, we've served over 150 blue-chip clients in over 30 countries around the world. Our data services and data-driven strategies enable our customers to use data insights to work wonders in their business: we help marketers optimise customer acquisition and retention strategies and campaigns, enable credit risk managers to make profitable decisions, and call centres to streamline their operations.