Oye

Oye Kenya is Africa’s first loyalty platform designed specifically for boda boda riders, transforming everyday fuel purchases into financial safety nets. Founded in 2021 and headquartered in Westlands, Nairobi, Oye empowers riders with personal accident insurance, fuel-now-pay-later loans, and access to electric mobility solutions. Through its innovative Oye Loyalty program, riders earn insurance coverage by simply fueling up—unlocking 90-day accident protection for every 90 litres purchased. With over 30,000 drivers, 1.7M+ transactions, and 1.2M+ in loan disbursements, Oye is redefining financial inclusion and road safety... Read more