| Company |  | | IDEA is an EdTech company that is harnessing the Power of Digital to Transform Education. |
| Location | Cape Town, South Africa | Johannesburg, South Africa | Johannesburg, South Africa |
| Founded | 2011 | 2013 | 2014 |
| Type | Private | Private | Private |
| Sectors | EdTech, Education, Publishing | Education, EdTech, EdTech | Education, EdTech, EdTech |
| Employees | 1-10 | 1-10 | 101-250 |
| Twitter followers | 3122 | 1698 | 149 |
| Latest fund round | Venture | Series A | Series A |
| Total fund raised | 2M | 1.3M | 1.9M |
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