Social Commerce Startups in Africa

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Social commerce in Africa has potential, but challenges persist. Players like Brimore and Rabawa face low consumer trust, logistical hurdles, and limited mobile payment penetration. Business leaders are cautious, seeing it as a niche market and waiting for infrastructure to improve.

Cummulative Funding

$40.5M+

Total # of Companies

2

Total Deal Count

7

Total M&A Count

0

Total # of Investors

19

List of Social Commerce startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

Brimore is a parallel distribution platform allowing local suppliers have nationwide coverage through a network of distributors.

Series A

$ 40,356,000

2017

2.

Rabawa is a Nigerian social ecommerce startup that connects resellers and business owners to top manufacturers.

Seed

$ 163,000

2020

Brimore

Founded

2017

Overview

Brimore is a parallel distribution platform allowing local suppliers have nationwide coverage through a network of distributors.

Last round

Series A

Total raised

$ 40,356,000

Employee

11-50

Rabawa

Founded

2020

Overview

Rabawa is a Nigerian social ecommerce startup that connects resellers and business owners to top manufacturers.

Last round

Seed

Total raised

$ 163,000

Employee

2-10

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