Shopping Startups in Africa

Step into the thriving world of Shopping startups in Africa, where innovators are rewriting the rules and redefining what's possible. Our carefully curated list is your passport to explore the trailblazers who are shaping this dynamic sector. Discover their bold solutions, game-changing products, and out-of-the-box thinking as they forge new paths in Shopping.

Cummulative Funding

$1B+

Total # of Companies

35

Total Deal Count

67

Total M&A Count

3

Total # of Investors

103

List of Shopping startups in Africa

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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StartupOverviewLast roundTotal raisedFounded
1.

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Corporate

$ 805,345,200

2012

2.

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Series C

$ 145,650,000

2013

3.

Konga Online Shopping is a Nigerian online shopping website selling books, home appliances, mobile phones, groceries, and others.

Series C

$ 79,500,000

2012

4.

Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.

Series C

$ 21,000,000

2014

5.

Jabi Lake Mall is a retail center in Nigeria that offers 27,000 square meters of grade-A shopping space

Private Equity

$ 9,500,000

2015

6.

SNAPnSAVE is a fun and easy way to turn your everyday shopping receipts into real cash.

Series A

$ 8,330,000

2014

7.

GoodsMart provides the smartest and easiest online household shopping experience with unattended delivery.

Venture

$ 4,350,000

2013

8.

Edfa3ly is an e-commerce retailer that enables shoppers from the Middle East and Africa to order anything they please from U.S.

Seed

$ 1,150,000

2011

9.

Gloopro simplifies purchasing for large enterprises with eProcurement and commerce solutions.

Seed

$ 740,000

2012

10.

PAZO is Africa's ecosystem of online services ranging from on-demand taxi & delivery services, to e-commerce to travel to trade & much more!

Funding Round

$ 700,000

2018

11.

Nefsak features different products from computers and electronics to home decoration and fashion.

Venture

$ 625,103

2008

12.

Hoods is a live commerce Platform where shoppers can discover the modern Social Entertainment Shopping through state-of-art technology.

Corporate

$ 350,000

2020

13.

Izyshop allows Maputo’s residents and businesses to shop for groceries online.

Venture

$ 300,000

2015

14.

Lynks combines data and global logistics to procure products for the lowest possible price from anywhere in the world.

Pre-seed

$ 240,000

2014

15.

MySidekick is a FREE specials shopping App that will save you time and money!

Seed

$ 238,464

2014

16.

NigerianNation is a Nigerian e-commerce company operating online marketplaces for both international and domestic trade.

Seed

$ 200,000

1999

17.

Sellbeta is a Free Online Marketplace in Nigeria

Grant

$ 100,000

2020

18.

Fit and Shop is the first virtual fitting room in the MENA Region; where customers will be able to try the items they want to buy online

Pre-seed

$ 32,000

2013

19.

Soovi is a Cairo based E-commerce startup which offers trusted used electronics.

Pre-seed

$ 30,000

2019

20.

Matwaffar is an Egyptian eCommerce platform which provide users ease in buying and selling electronics

Pre-seed

$ 20,000

2020

Jumia

Founded

2012

Overview

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Last round

Corporate

Total raised

$ 805,345,200

Employee

1001-5000

Founded

2013

Overview

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Last round

Series C

Total raised

$ 145,650,000

Employee

51-200

Konga

Founded

2012

Overview

Konga Online Shopping is a Nigerian online shopping website selling books, home appliances, mobile phones, groceries, and others.

Last round

Series C

Total raised

$ 79,500,000

Employee

1001-5000

Jiji

Founded

2014

Overview

Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.

Last round

Series C

Total raised

$ 21,000,000

Employee

501-1000

Founded

2015

Overview

Jabi Lake Mall is a retail center in Nigeria that offers 27,000 square meters of grade-A shopping space

Last round

Private Equity

Total raised

$ 9,500,000

Employee

1-10

SNAPnSAVE

Founded

2014

Overview

SNAPnSAVE is a fun and easy way to turn your everyday shopping receipts into real cash.

Last round

Series A

Total raised

$ 8,330,000

Employee

11-50

GoodsMart

Founded

2013

Overview

GoodsMart provides the smartest and easiest online household shopping experience with unattended delivery.

Last round

Venture

Total raised

$ 4,350,000

Employee

51-200

Edfa3ly

Founded

2011

Overview

Edfa3ly is an e-commerce retailer that enables shoppers from the Middle East and Africa to order anything they please from U.S.

Last round

Seed

Total raised

$ 1,150,000

Employee

101-250

Gloopro

Founded

2012

Overview

Gloopro simplifies purchasing for large enterprises with eProcurement and commerce solutions.

Last round

Seed

Total raised

$ 740,000

Employee

11-50

Founded

2018

Overview

PAZO is Africa's ecosystem of online services ranging from on-demand taxi & delivery services, to e-commerce to travel to trade & much more!

Last round

Funding Round

Total raised

$ 700,000

Employee

11-50

Nefsak

Founded

2008

Overview

Nefsak features different products from computers and electronics to home decoration and fashion.

Last round

Venture

Total raised

$ 625,103

Employee

101-250

Hoods

Founded

2020

Overview

Hoods is a live commerce Platform where shoppers can discover the modern Social Entertainment Shopping through state-of-art technology.

Last round

Corporate

Total raised

$ 350,000

Employee

11-50

Izyshop

Founded

2015

Overview

Izyshop allows Maputo’s residents and businesses to shop for groceries online.

Last round

Venture

Total raised

$ 300,000

Employee

1-10

Lynks

Founded

2014

Overview

Lynks combines data and global logistics to procure products for the lowest possible price from anywhere in the world.

Last round

Pre-seed

Total raised

$ 240,000

Employee

51-200

Founded

2014

Overview

MySidekick is a FREE specials shopping App that will save you time and money!

Last round

Seed

Total raised

$ 238,464

Employee

1-10

Founded

1999

Overview

NigerianNation is a Nigerian e-commerce company operating online marketplaces for both international and domestic trade.

Last round

Seed

Total raised

$ 200,000

Employee

11-50

Sellbeta

Founded

2020

Overview

Sellbeta is a Free Online Marketplace in Nigeria

Last round

Grant

Total raised

$ 100,000

Employee

11-50

Founded

2013

Overview

Fit and Shop is the first virtual fitting room in the MENA Region; where customers will be able to try the items they want to buy online

Last round

Pre-seed

Total raised

$ 32,000

Employee

2-10

​Soovi

Founded

2019

Overview

Soovi is a Cairo based E-commerce startup which offers trusted used electronics.

Last round

Pre-seed

Total raised

$ 30,000

Employee

11-50

Matwaffar

Founded

2020

Overview

Matwaffar is an Egyptian eCommerce platform which provide users ease in buying and selling electronics

Last round

Pre-seed

Total raised

$ 20,000

Employee

11-50

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