RetailTech Startups in Africa

Overview Powered by AI

RetailTech in Southern Africa is still nascent but gaining traction. Powered by People leads in mobile self-checkout, while Kapu focuses on online grocery ordering. Uncover provides advanced analytics. Business leaders acknowledge the potential for efficiency and customer experience improvements but are cautious about investment due to the uncertain economic outlook.

Cummulative Funding

$100.9M+

Total # of Companies

41

Total Deal Count

74

Total M&A Count

4

Total # of Investors

143

List of RetailTech startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

OmniRetail improves the inefficiencies of traditional trade by digitising the key stakeholders through its stellar products.

Series A

$ 20,000,000

2019

2.

Float lets shoppers split credit card purchases into interest-free instalments, boosting merchant sales.

Funding Round

$ 19,600,000

2020

3.

StockApp is an AI-powered retail tech platform built to digitize and empower Africa’s small businesses.

Seed

$ 10,000,000

2019

4.

Kapu is building the most relevant B2C e-commerce model for the majority of urban consumers in Africa.

Seed

$ 8,000,000

2022

5.

Powered by People is a Kenyan startup offering online tools and a B2B marketplace to the manufacturing and handmade sector.

Seed

$ 6,500,000

2019

6.

FARO is Africa’s fastest growing fashion venture - on a mission to build the world’s most innovative fashion outlet and reduce waste.

Seed

$ 6,000,000

2023

7.

Mazaya is the first B2B e-commerce site with an emphasis on electronics.

Pre-seed

$ 5,000,000

2021

8.

Save Your Wardrobe is a FashionTech startup using AI to make Fashion more digital and sustainable

Seed

$ 3,000,000

2017

9.

Uncover is revolutionising self-care in Africa, starting by building the continent's most trusted skincare brand

Secondary Market

$ 2,500,000

2020

10.

LNKO offers trendy eyewear at an affordable price through an online store and various points of sale.

Seed

$ 2,430,000

2020

11.

Done.ma unifies food, retail, and logistics into Morocco’s first all-in-one Super App.

Seed

$ 2,100,000

2024

12.

SecondSTAX (SSX) is a platform and gateway to access and trade all debt and equity securities across multiple African bond and stock exchanges

Pre-seed

$ 1,600,000

2019

13.

z is a transformative super app designed to redefine B2B trade and distribution across an extensive range of retail verticals

Seed

$ 1,500,000

2024

14.

Rentoza is on a mission to democratize ownership of technology devices and appliances for all African consumers

Seed

$ 1,300,000

2017

15.

WafR enable large retail brands (FMCG) to increase their market share in grocery stores

Seed

$ 1,214,300

2021

16.

Kwely is a game-changing innovative platform and the first of its kind global B2B wholesale marketplace for Africa.

Venture

$ 1,000,000

2019

17.

El Dokan is an eCommerce Software designed for enterprises

Pre-seed

$ 550,000

2019

18.

Empowering African SMEs with affordable and efficient online stores through Cartnshop.

Angel

$ 400,000

2019

19.

On Market is the first startup to focus on Grocery in major cities in Egypt.

Pre-seed

$ 215,000

2020

20.

ProXalys is a flagship African platform specializing in sales with installment and deferred payment.

Pre-seed

$ 150,000

2020

Founded

2019

Overview

OmniRetail improves the inefficiencies of traditional trade by digitising the key stakeholders through its stellar products.

Last round

Series A

Total raised

$ 20,000,000

Employee

51-200

Float

Founded

2020

Overview

Float lets shoppers split credit card purchases into interest-free instalments, boosting merchant sales.

Last round

Funding Round

Total raised

$ 19,600,000

Employee

11-50

StockApp

Founded

2019

Overview

StockApp is an AI-powered retail tech platform built to digitize and empower Africa’s small businesses.

Last round

Seed

Total raised

$ 10,000,000

Employee

11-50

Kapu

Founded

2022

Overview

Kapu is building the most relevant B2C e-commerce model for the majority of urban consumers in Africa.

Last round

Seed

Total raised

$ 8,000,000

Employee

11-50

Founded

2019

Overview

Powered by People is a Kenyan startup offering online tools and a B2B marketplace to the manufacturing and handmade sector.

Last round

Seed

Total raised

$ 6,500,000

Employee

2-10

FARO

Founded

2023

Overview

FARO is Africa’s fastest growing fashion venture - on a mission to build the world’s most innovative fashion outlet and reduce waste.

Last round

Seed

Total raised

$ 6,000,000

Employee

51-200

Mazaya

Founded

2021

Overview

Mazaya is the first B2B e-commerce site with an emphasis on electronics.

Last round

Pre-seed

Total raised

$ 5,000,000

Employee

1,001-5,000

Founded

2017

Overview

Save Your Wardrobe is a FashionTech startup using AI to make Fashion more digital and sustainable

Last round

Seed

Total raised

$ 3,000,000

Employee

11-50

Uncover

Founded

2020

Overview

Uncover is revolutionising self-care in Africa, starting by building the continent's most trusted skincare brand

Last round

Secondary Market

Total raised

$ 2,500,000

Employee

2-10

LNKO

Founded

2020

Overview

LNKO offers trendy eyewear at an affordable price through an online store and various points of sale.

Last round

Seed

Total raised

$ 2,430,000

Employee

51-200

Done.ma

Founded

2024

Overview

Done.ma unifies food, retail, and logistics into Morocco’s first all-in-one Super App.

Last round

Seed

Total raised

$ 2,100,000

Employee

51-200

Founded

2019

Overview

SecondSTAX (SSX) is a platform and gateway to access and trade all debt and equity securities across multiple African bond and stock exchanges

Last round

Pre-seed

Total raised

$ 1,600,000

Employee

11-50

z.systems

Founded

2024

Overview

z is a transformative super app designed to redefine B2B trade and distribution across an extensive range of retail verticals

Last round

Seed

Total raised

$ 1,500,000

Employee

11-50

Rentoza

Founded

2017

Overview

Rentoza is on a mission to democratize ownership of technology devices and appliances for all African consumers

Last round

Seed

Total raised

$ 1,300,000

Employee

11-50

WafR

Founded

2021

Overview

WafR enable large retail brands (FMCG) to increase their market share in grocery stores

Last round

Seed

Total raised

$ 1,214,300

Employee

11-50

Kwely

Founded

2019

Overview

Kwely is a game-changing innovative platform and the first of its kind global B2B wholesale marketplace for Africa.

Last round

Venture

Total raised

$ 1,000,000

Employee

2-10

El Dokan

Founded

2019

Overview

El Dokan is an eCommerce Software designed for enterprises

Last round

Pre-seed

Total raised

$ 550,000

Employee

11-50

Cartnshop

Founded

2019

Overview

Empowering African SMEs with affordable and efficient online stores through Cartnshop.

Last round

Angel

Total raised

$ 400,000

Employee

11-50

ON Market

Founded

2020

Overview

On Market is the first startup to focus on Grocery in major cities in Egypt.

Last round

Pre-seed

Total raised

$ 215,000

Employee

11-50

ProXalys

Founded

2020

Overview

ProXalys is a flagship African platform specializing in sales with installment and deferred payment.

Last round

Pre-seed

Total raised

$ 150,000

Employee

11-50

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