Retail Startups in Africa

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Jumia's dominance wanes as local players like Copia Global, Twiga Foods, and Kiku Foods gain traction. Steinhoff and Pepkor face operational challenges amid allegations of financial irregularities. Local retailers adapt with mobile payments, community-based distribution, and customized offerings, positioning themselves as formidable competitors.

Cummulative Funding

$373.4M+

Total # of Companies

17

Total Deal Count

73

Total M&A Count

0

Total # of Investors

172

List of Retail startups in Africa

Add Startup
StartupOverviewLast roundTotal raisedFounded
1.

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Series C

$ 145,650,000

2013

2.

Wasoko (formerly Sokowatch) is transforming communities across Africa by revolutionizing access to essential goods and services.

Series B

$ 143,600,000

2013

3.

MarketForce is an end-to-end solution to manage your field sales activities and grow your distribution channels.

Series A

$ 42,600,000

2017

4.

iProcure is the largest agricultural supply chain platform in rural Africa.

Grant

$ 15,095,000

2013

5.

Kapu is building the most relevant B2C e-commerce model for the majority of urban consumers in Africa.

Seed

$ 8,000,000

2022

6.

Buying and selling pre-owned smartphones made easy for Kenyans.

Debt Financing

$ 6,250,000

2021

7.

Big Square is a Kenyan fast food chain company.

Series Unknown

$ 3,800,921

2013

8.

Kasha is innovative ecommerce in East Africa for women's health, personal care and beauty products built for urban and rural areas.

Venture

$ 3,000,000

2016

9.

Uncover is revolutionising self-care in Africa, starting by building the continent's most trusted skincare brand

Secondary Market

$ 2,500,000

2020

10.

AfricaSokoni is an e-commerce platform headquartered in Kenya, we offer web and mobile platforms that bring merchants and consumers together

Corporate

$ 995,000

2017

11.

ZUMI connects apparel wholesalers and retailers in a transparent, affordable marketplace.

Venture

$ 720,000

2016

12.

PAZO is Africa's ecosystem of online services ranging from on-demand taxi & delivery services, to e-commerce to travel to trade & much more!

Funding Round

$ 700,000

2018

13.

Empowering African SMEs with affordable and efficient online stores through Cartnshop.

Angel

$ 400,000

2019

14.

FlexPay enables e-commerce merchants to offer flexible interest-free partial payments to their customers as an alternative at the point of sale.

Grant

$ 120,000

2015

15.

Air Duka is a Kenyan online marketplace that connects buyers and sellers.

Undisclosed

Undisclosed

2020

16.

Side is a Kenyan e-Commerce startup that allows users become social sellers.

Grant

Undisclosed

2020

17.

Autopax is a manufacturer, assembler and a leading company in sales of Automobiles, Motorcycles, Auto-bikes.

Undisclosed

Undisclosed

2022

Founded

2013

Overview

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Last round

Series C

Total raised

$ 145,650,000

Employee

51-200

Sokowatch

Founded

2013

Overview

Wasoko (formerly Sokowatch) is transforming communities across Africa by revolutionizing access to essential goods and services.

Last round

Series B

Total raised

$ 143,600,000

Employee

51-100

Founded

2017

Overview

MarketForce is an end-to-end solution to manage your field sales activities and grow your distribution channels.

Last round

Series A

Total raised

$ 42,600,000

Employee

11-50

iProcure

Founded

2013

Overview

iProcure is the largest agricultural supply chain platform in rural Africa.

Last round

Grant

Total raised

$ 15,095,000

Employee

51-200

Kapu

Founded

2022

Overview

Kapu is building the most relevant B2C e-commerce model for the majority of urban consumers in Africa.

Last round

Seed

Total raised

$ 8,000,000

Employee

11-50

Badili

Founded

2021

Overview

Buying and selling pre-owned smartphones made easy for Kenyans.

Last round

Debt Financing

Total raised

$ 6,250,000

Employee

11-50

Founded

2013

Overview

Big Square is a Kenyan fast food chain company.

Last round

Series Unknown

Total raised

$ 3,800,921

Employee

251-500

Founded

2016

Overview

Kasha is innovative ecommerce in East Africa for women's health, personal care and beauty products built for urban and rural areas.

Last round

Venture

Total raised

$ 3,000,000

Employee

51-200

Uncover

Founded

2020

Overview

Uncover is revolutionising self-care in Africa, starting by building the continent's most trusted skincare brand

Last round

Secondary Market

Total raised

$ 2,500,000

Employee

2-10

Founded

2017

Overview

AfricaSokoni is an e-commerce platform headquartered in Kenya, we offer web and mobile platforms that bring merchants and consumers together

Last round

Corporate

Total raised

$ 995,000

Employee

11-50

ZUMI

Founded

2016

Overview

ZUMI connects apparel wholesalers and retailers in a transparent, affordable marketplace.

Last round

Venture

Total raised

$ 720,000

Employee

11-50

Founded

2018

Overview

PAZO is Africa's ecosystem of online services ranging from on-demand taxi & delivery services, to e-commerce to travel to trade & much more!

Last round

Funding Round

Total raised

$ 700,000

Employee

11-50

Cartnshop

Founded

2019

Overview

Empowering African SMEs with affordable and efficient online stores through Cartnshop.

Last round

Angel

Total raised

$ 400,000

Employee

11-50

Flexpay

Founded

2015

Overview

FlexPay enables e-commerce merchants to offer flexible interest-free partial payments to their customers as an alternative at the point of sale.

Last round

Grant

Total raised

$ 120,000

Employee

2-10

Air Duka

Founded

2020

Overview

Air Duka is a Kenyan online marketplace that connects buyers and sellers.

Last round

Undisclosed

Total raised

$ 0

Employee

11-50

Side

Founded

2020

Overview

Side is a Kenyan e-Commerce startup that allows users become social sellers.

Last round

Grant

Total raised

$ 0

Employee

2-10

Autopax

Founded

2022

Overview

Autopax is a manufacturer, assembler and a leading company in sales of Automobiles, Motorcycles, Auto-bikes.

Last round

Undisclosed

Total raised

$ 0

Employee

201-500

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