Retail Startups in Africa

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Jumia's dominance wanes as local players like Copia Global, Twiga Foods, and Kiku Foods gain traction. Steinhoff and Pepkor face operational challenges amid allegations of financial irregularities. Local retailers adapt with mobile payments, community-based distribution, and customized offerings, positioning themselves as formidable competitors.

Cummulative Funding

$2.8B+

Total # of Companies

120

Total Deal Count

319

Total M&A Count

10

Total # of Investors

566

List of Retail startups in Africa

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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StartupOverviewLast roundTotal raisedFounded
1.

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Corporate

$ 805,345,200

2012

2.

Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.

Post-IPO Equity

$ 654,044,994

1964

3.

Pepkor is a South African based investment holding company with retail interests in Africa, Australia and Eastern Europe.

Debt Financing

$ 238,698,166

1965

4.

Takealot.com’s mission is to be the most customer-centric online shopping destination in Africa.

Venture

$ 211,962,955

2010

5.

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Series C

$ 145,650,000

2013

6.

Wasoko (formerly Sokowatch) is transforming communities across Africa by revolutionizing access to essential goods and services.

Series B

$ 143,600,000

2013

7.

Zambeef Products PLC is a production, processing, distribution and retailing of beef, chicken, pork, milk, etc.

Post-IPO Equity

$ 65,000,000

1994

8.

Opontia is the next-generation consumer holding group in the Middle East & Africa.

Series A

$ 62,000,000

2021

9.

Yellow is the leading distributor of pay-as-you-go solar home systems in Malawi.

Debt Financing

$ 57,025,000

2018

10.

A South Africa-based independent food retail group

Venture

$ 54,000,000

1993

11.

MarketForce is an end-to-end solution to manage your field sales activities and grow your distribution channels.

Series A

$ 42,600,000

2017

12.

Zeepay is Ghanian FinTech startup which focuses on digital rails intended to connect digital assets.

Debt Financing

$ 40,040,000

2014

13.

Kobo360, is a privately owned, pan-african technology company disrupting and leading African third-party logistics industry.

Series A

$ 37,320,000

2017

14.

B.TECH is Egypt’s household appliances and consumer electronics retailer.

Private Equity

$ 34,000,000

1997

15.

Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives

Venture

$ 28,000,000

2016

16.

Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods.

Series A

$ 20,675,000

2020

17.

OmniRetail improves the inefficiencies of traditional trade by digitising the key stakeholders through its stellar products.

Series A

$ 20,000,000

2019

18.

Float lets shoppers split credit card purchases into interest-free instalments, boosting merchant sales.

Funding Round

$ 19,600,000

2020

19.

SweepSouth is a cleaning service company that connects clients to on-demand domestic cleaners via an online booking platform.

Series B

$ 17,650,000

2014

20.

Alerzo is a B2B e-commerce retail startup based in Ibadan, Nigeria.

Series A

$ 16,025,000

2019

Jumia

Founded

2012

Overview

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Last round

Corporate

Total raised

$ 805,345,200

Employee

1001-5000

Founded

1964

Overview

Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.

Last round

Post-IPO Equity

Total raised

$ 654,044,994

Employee

10001+

Pepkor

Founded

1965

Overview

Pepkor is a South African based investment holding company with retail interests in Africa, Australia and Eastern Europe.

Last round

Debt Financing

Total raised

$ 238,698,166

Employee

10001+

Takealot

Founded

2010

Overview

Takealot.com’s mission is to be the most customer-centric online shopping destination in Africa.

Last round

Venture

Total raised

$ 211,962,955

Employee

10001-5000

Founded

2013

Overview

Twiga Foods is a business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers.

Last round

Series C

Total raised

$ 145,650,000

Employee

51-200

Sokowatch

Founded

2013

Overview

Wasoko (formerly Sokowatch) is transforming communities across Africa by revolutionizing access to essential goods and services.

Last round

Series B

Total raised

$ 143,600,000

Employee

51-100

Founded

1994

Overview

Zambeef Products PLC is a production, processing, distribution and retailing of beef, chicken, pork, milk, etc.

Last round

Post-IPO Equity

Total raised

$ 65,000,000

Employee

5001-10000

Opontia

Founded

2021

Overview

Opontia is the next-generation consumer holding group in the Middle East & Africa.

Last round

Series A

Total raised

$ 62,000,000

Employee

2-10

Founded

2018

Overview

Yellow is the leading distributor of pay-as-you-go solar home systems in Malawi.

Last round

Debt Financing

Total raised

$ 57,025,000

Employee

11–50

Founded

1993

Overview

A South Africa-based independent food retail group

Last round

Venture

Total raised

$ 54,000,000

Employee

251-500

Founded

2017

Overview

MarketForce is an end-to-end solution to manage your field sales activities and grow your distribution channels.

Last round

Series A

Total raised

$ 42,600,000

Employee

11-50

Zeepay

Founded

2014

Overview

Zeepay is Ghanian FinTech startup which focuses on digital rails intended to connect digital assets.

Last round

Debt Financing

Total raised

$ 40,040,000

Employee

11-50

Kobo360

Founded

2017

Overview

Kobo360, is a privately owned, pan-african technology company disrupting and leading African third-party logistics industry.

Last round

Series A

Total raised

$ 37,320,000

Employee

101-250

B.TECH

Founded

1997

Overview

B.TECH is Egypt’s household appliances and consumer electronics retailer.

Last round

Private Equity

Total raised

$ 34,000,000

Employee

1001-5000

Kasha

Founded

2016

Overview

Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives

Last round

Venture

Total raised

$ 28,000,000

Employee

51-100

Chari.ma

Founded

2020

Overview

Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods.

Last round

Series A

Total raised

$ 20,675,000

Employee

201-500

Founded

2019

Overview

OmniRetail improves the inefficiencies of traditional trade by digitising the key stakeholders through its stellar products.

Last round

Series A

Total raised

$ 20,000,000

Employee

51-200

Float

Founded

2020

Overview

Float lets shoppers split credit card purchases into interest-free instalments, boosting merchant sales.

Last round

Funding Round

Total raised

$ 19,600,000

Employee

11-50

Founded

2014

Overview

SweepSouth is a cleaning service company that connects clients to on-demand domestic cleaners via an online booking platform.

Last round

Series B

Total raised

$ 17,650,000

Employee

51-200

Alerzo

Founded

2019

Overview

Alerzo is a B2B e-commerce retail startup based in Ibadan, Nigeria.

Last round

Series A

Total raised

$ 16,025,000

Employee

501-1,000

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