Referral Marketing Startups in Africa

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Referral marketing is gaining traction in West Africa, driven by the trust and influence local business leaders place in their networks. Despite players like Kenzz, the space remains fragmented with numerous smaller players. The focus is shifting from referral fees to building referral ecosystems and leveraging technology for tracking and incentivizing referrals. Local business leaders are seeing it as a cost-effective way to tap into new audiences and build lasting relationships.

Cummulative Funding

$3.5M+

Total # of Companies

1

Total Deal Count

1

Total M&A Count

0

Total # of Investors

4

List of Referral Marketing startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

Bringing accessible e-commerce to the masses in Egypt and the Middle East

Seed

$ 3,500,000

2022

Kenzz

Founded

2022

Overview

Bringing accessible e-commerce to the masses in Egypt and the Middle East

Last round

Seed

Total raised

$ 3,500,000

Employee

11-50

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