MarketingTech Startups in Africa

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MarketingTech is a rapidly evolving space in West Africa, with local players like ArabyAds and Adzily making significant strides. Business leaders recognize the potential of targeted advertising and data-driven insights. However, challenges remain: limited infrastructure, data privacy concerns, and a need for skilled professionals.

Cummulative Funding

$48.7M+

Total # of Companies

2

Total Deal Count

3

Total M&A Count

0

Total # of Investors

3

List of MarketingTech startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

ArabyAds is the largest advertising and marketing intelligence platform. Fuel Your Business Performance.

Series B

$ 36,500,000

2014

2.

Adzily is a digital advertising platform that mix between traditional advertising and digital advertising.

Venture

$ 12,200,000

2018

ArabyAds

Founded

2014

Overview

ArabyAds is the largest advertising and marketing intelligence platform. Fuel Your Business Performance.

Last round

Series B

Total raised

$ 36,500,000

Employee

51-200

Adzily

Founded

2018

Overview

Adzily is a digital advertising platform that mix between traditional advertising and digital advertising.

Last round

Venture

Total raised

$ 12,200,000

Employee

11-50

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