Marketing Startups in Africa

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East Africa's digital marketing scene is heating up, with ArabyAds and Oando making waves. Local businesses are embracing digital, recognizing its potential for growth. Jiji's dominance in classifieds is shaking up the market. Players are investing heavily in tech and data to gain a competitive edge. Watch out for innovative campaigns and strategic partnerships as the industry continues to evolve.

Cummulative Funding

$88.8M+

Total # of Companies

11

Total Deal Count

19

Total M&A Count

2

Total # of Investors

31

List of Marketing startups in Africa

Add Startup
StartupOverviewLast roundTotal raisedFounded
1.

Oando PLC is one of Africa’s largest integrated energy solutions providers with a proud heritage.

Secondary Market

$ 35,000,000

1956

2.

Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.

Series C

$ 21,000,000

2014

3.

Omnibiz is a B2B e-commerce platform that connects fast-moving consumer goods (FMCGs) manufacturers to retailers.

Seed

$ 18,000,000

2019

4.

Terragon Group is a data & marketing technology company focused on helping brands intelligently connect with Africans.

Series B

$ 14,000,000

2009

5.

Jamborow is a B2B AI and Blockchain driven fintech platform focused on financial inclusion and grassroot empowerment.

Funding Round

$ 850,000

2018

6.

RubiQube is a marketing platform that provides online advertising campaigns based on performance.

Non-equity Assistance

Undisclosed

2015

7.

An on-demand alcohol delivery service that caters to lovers of fine wines and spirits, with curated D.I.Y cocktail kits and delivery within 100-minutes

Undisclosed

Undisclosed

2020

8.

Engage Messaging is a Nigerian AI startup which helps businesses retain customers through automated e-mails, SMS and in-app messaging.

Undisclosed

Undisclosed

2020

9.

Enlumi builds rewards and consumer data technology that helps businesses build sticky products and services better and faster.

Funding Round

Undisclosed

2020

10.

Analaize empowers businesses with customer-centric strategies for accelerated growth. Embrace change and thrive with our bold approach!

Undisclosed

Undisclosed

2023

11.

We connect businesses and individuals to the best of African freelancers. We want provide 1 million employment opportunities for Africa

Undisclosed

Undisclosed

2021

Oando

Founded

1956

Overview

Oando PLC is one of Africa’s largest integrated energy solutions providers with a proud heritage.

Last round

Secondary Market

Total raised

$ 35,000,000

Employee

Jiji

Founded

2014

Overview

Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.

Last round

Series C

Total raised

$ 21,000,000

Employee

501-1000

Omnibiz

Founded

2019

Overview

Omnibiz is a B2B e-commerce platform that connects fast-moving consumer goods (FMCGs) manufacturers to retailers.

Last round

Seed

Total raised

$ 18,000,000

Employee

51-200

Terragon

Founded

2009

Overview

Terragon Group is a data & marketing technology company focused on helping brands intelligently connect with Africans.

Last round

Series B

Total raised

$ 14,000,000

Employee

51-200

Jamborow

Founded

2018

Overview

Jamborow is a B2B AI and Blockchain driven fintech platform focused on financial inclusion and grassroot empowerment.

Last round

Funding Round

Total raised

$ 850,000

Employee

2-10

Rubiqube

Founded

2015

Overview

RubiQube is a marketing platform that provides online advertising campaigns based on performance.

Last round

Non-equity Assistance

Total raised

$ 0

Employee

11-50

Founded

2020

Overview

An on-demand alcohol delivery service that caters to lovers of fine wines and spirits, with curated D.I.Y cocktail kits and delivery within 100-minutes

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

Founded

2020

Overview

Engage Messaging is a Nigerian AI startup which helps businesses retain customers through automated e-mails, SMS and in-app messaging.

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

Enlumi

Founded

2020

Overview

Enlumi builds rewards and consumer data technology that helps businesses build sticky products and services better and faster.

Last round

Funding Round

Total raised

$ 0

Employee

11-50

Analaize

Founded

2023

Overview

Analaize empowers businesses with customer-centric strategies for accelerated growth. Embrace change and thrive with our bold approach!

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

Expaat

Founded

2021

Overview

We connect businesses and individuals to the best of African freelancers. We want provide 1 million employment opportunities for Africa

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

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