Marketing Automation Startups in Africa

Overview Powered by AI

Marketing automation gaining traction in Pan-Africa. Termii and Botme leading the charge. Local businesses recognizing its value in improving customer engagement and lead generation. However, challenges remain, including budget constraints, lack of skilled professionals, and data privacy concerns. Overall, the future looks promising as businesses adapt to the digital landscape.

Cummulative Funding

$6.3M+

Total # of Companies

2

Total Deal Count

9

Total M&A Count

0

Total # of Investors

33

List of Marketing Automation startups in Africa

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Startup	Overview	Last round	Total raised	Founded
1. Termii Nigeria Termii helps businesses in Africa use messaging channels to verify and communicate with customers Termii Nigeria	Termii helps businesses in Africa use messaging channels to verify and communicate with customers	Seed	$ 6,237,300	2014
2. Botme Egypt Botme is a standalone platform for building chatbots for businesses and managing the whole business processes Botme Egypt	Botme is a standalone platform for building chatbots for businesses and managing the whole business processes	Seed	$ 100,000	2017

Termii

Founded

2014

Overview

Termii helps businesses in Africa use messaging channels to verify and communicate with customers

Last round

Seed

Total raised

$ 6,237,300

Employee

11-50

Botme