Marketing Startups in Africa
Overview Powered by AI
East Africa's digital marketing scene is heating up, with ArabyAds and Oando making waves. Local businesses are embracing digital, recognizing its potential for growth. Jiji's dominance in classifieds is shaking up the market. Players are investing heavily in tech and data to gain a competitive edge. Watch out for innovative campaigns and strategic partnerships as the industry continues to evolve.
Cummulative Funding
$149.5M+
Total # of Companies
49
Total Deal Count
42
Total M&A Count
3
Total # of Investors
63
List of Marketing startups in Africa
Add Startup| Startuparrow_upward | Overviewarrow_upward | Last roundarrow_upward | Total raisedarrow_upward | Founded |
|---|---|---|---|---|
ArabyAds is the largest advertising and marketing intelligence platform. Fuel Your Business Performance. | Series B | $ 36,500,000 | 2014 | |
Oando PLC is one of Africa’s largest integrated energy solutions providers with a proud heritage. | Secondary Market | $ 35,000,000 | 1956 | |
Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services. | Series C | $ 21,000,000 | 2014 | |
Omnibiz is a B2B e-commerce platform that connects fast-moving consumer goods (FMCGs) manufacturers to retailers. | Seed | $ 18,000,000 | 2019 | |
Terragon Group is a data & marketing technology company focused on helping brands intelligently connect with Africans. | Series B | $ 14,000,000 | 2009 | |
Wesgro is the Official Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape. #CapeConfidence | Venture | $ 11,500,000 | 1992 | |
Flow is a South African PropTech which automatically creates and targets property ads for Real Estate Agencies and Property developers. | Seed | $ 6,000,000 | 2019 | |
NMPi (formerly Clicks2Customers) is an award-winning digital agency helping ambitious brands to maximise their potential online. | Series A | $ 3,700,000 | 2003 | |
Our mission is to provide financial access through technology to over 200 million users globally. | Seed | $ 1,100,000 | 2016 | |
evly is a social engagement platform that offers marketing solutions for its users to grow, monetize, and further engage with customers. | Seed | $ 1,000,000 | 2010 | |
Adbot provides automated campaign management, powered by cutting-edge machine learning technologies | Funding Round | $ 500,000 | 2019 | |
An award-winning startup specializing in interactive displays, giving inanimate designs the capacity to feel and react, through RGKit. | Seed | $ 400,000 | 2003 | |
Stars From All Nations is a Nigerian education company that prepares graduates for work readiness through a career accelerator program. | Pre-seed | $ 250,000 | 2013 | |
Manageo.ma is an online management software provider that serves both small and mid-sized companies in Morocco. | Seed | $ 200,000 | 2015 | |
24seven provides a launchpad ecosystem for our partners to scale their businesses in today's dynamic, tech-driven environment. | Seed | $ 120,000 | 2021 | |
Digitalgo empowers Mauritian advertisers and publishers with localized, data-driven programmatic advertising solutions. | Funding Round | $ 108,000 | 2022 | |
Emerge Studio is a software development company specialized in cloud-based software applications. | Seed | $ 100,000 | 2010 | |
Appgain is an Egyptian Saas marketing solution to helps mobile marketers get more users and improve retention. | Pre-seed | $ 50,000 | 2018 | |
AgriEG is an Egyptian agricultural e-commerce website. | Seed | $ 6,000 | 2016 | |
Arabekia store is an Egyptian startup that specializes in marketing and selling of handcrafted products. | Undisclosed | Undisclosed | 2018 |
Founded
2014
Overview
ArabyAds is the largest advertising and marketing intelligence platform. Fuel Your Business Performance.
Last round
Series B
Total raised
$ 36,500,000
Employee
51-200
Founded
1956
Overview
Oando PLC is one of Africa’s largest integrated energy solutions providers with a proud heritage.
Last round
Secondary Market
Total raised
$ 35,000,000
Employee
Founded
2014
Overview
Jiji is an online marketplace that enables buyers and sellers to meet and exchange goods and services.
Last round
Series C
Total raised
$ 21,000,000
Employee
501-1000
Founded
2019
Overview
Omnibiz is a B2B e-commerce platform that connects fast-moving consumer goods (FMCGs) manufacturers to retailers.
Last round
Seed
Total raised
$ 18,000,000
Employee
51-200
Founded
2009
Overview
Terragon Group is a data & marketing technology company focused on helping brands intelligently connect with Africans.
Last round
Series B
Total raised
$ 14,000,000
Employee
51-200
Founded
1992
Overview
Wesgro is the Official Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape. #CapeConfidence
Last round
Venture
Total raised
$ 11,500,000
Employee
51-100
Founded
2019
Overview
Flow is a South African PropTech which automatically creates and targets property ads for Real Estate Agencies and Property developers.
Last round
Seed
Total raised
$ 6,000,000
Employee
2-10
Founded
2003
Overview
NMPi (formerly Clicks2Customers) is an award-winning digital agency helping ambitious brands to maximise their potential online.
Last round
Series A
Total raised
$ 3,700,000
Employee
51-100
Founded
2016
Overview
Our mission is to provide financial access through technology to over 200 million users globally.
Last round
Seed
Total raised
$ 1,100,000
Employee
11-50
Founded
2010
Overview
evly is a social engagement platform that offers marketing solutions for its users to grow, monetize, and further engage with customers.
Last round
Seed
Total raised
$ 1,000,000
Employee
501-1000
Founded
2019
Overview
Adbot provides automated campaign management, powered by cutting-edge machine learning technologies
Last round
Funding Round
Total raised
$ 500,000
Employee
2-10
Founded
2003
Overview
An award-winning startup specializing in interactive displays, giving inanimate designs the capacity to feel and react, through RGKit.
Last round
Seed
Total raised
$ 400,000
Employee
2-10
Founded
2013
Overview
Stars From All Nations is a Nigerian education company that prepares graduates for work readiness through a career accelerator program.
Last round
Pre-seed
Total raised
$ 250,000
Employee
2-10
Founded
2015
Overview
Manageo.ma is an online management software provider that serves both small and mid-sized companies in Morocco.
Last round
Seed
Total raised
$ 200,000
Employee
2-10
Founded
2021
Overview
24seven provides a launchpad ecosystem for our partners to scale their businesses in today's dynamic, tech-driven environment.
Last round
Seed
Total raised
$ 120,000
Employee
2-10
Founded
2022
Overview
Digitalgo empowers Mauritian advertisers and publishers with localized, data-driven programmatic advertising solutions.
Last round
Funding Round
Total raised
$ 108,000
Employee
2-10
Founded
2010
Overview
Emerge Studio is a software development company specialized in cloud-based software applications.
Last round
Seed
Total raised
$ 100,000
Employee
1-10
Founded
2018
Overview
Appgain is an Egyptian Saas marketing solution to helps mobile marketers get more users and improve retention.
Last round
Pre-seed
Total raised
$ 50,000
Employee
11-50
Founded
2016
Overview
AgriEG is an Egyptian agricultural e-commerce website.
Last round
Seed
Total raised
$ 6,000
Employee
2-10
Founded
2018
Overview
Arabekia store is an Egyptian startup that specializes in marketing and selling of handcrafted products.
Last round
Undisclosed
Total raised
$ 0
Employee
2-10