Market Research Startups in Africa

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Market research landscape evolving, with local players like Bamba making strides. Local businesses appreciate tailored insights and cultural understanding, but Western firms still dominate large-scale projects. Industry chatter suggests growing demand for actionable data and strategic guidance.

Cummulative Funding

$17.3M+

Total # of Companies

6

Total Deal Count

6

Total M&A Count

1

Total # of Investors

16

List of Market Research startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

intella is a visibility and insights provider that delivers intelligence to businesses in real time.

Series A

$ 16,950,000

2021

2.

Dalberg Research provides research and analysis that offers clients actionable solutions to their problems.

Venture

$ 232,747

1996

3.

iSpani is in the business of providing Data for Development and fostering Financial Inclusion in Emerging Markets

Seed

$ 147,866

2017

4.

Scoutec is an Egyptian Cloud-based startup that allows automation of market research operations.

Undisclosed

Undisclosed

5.

Survision uberizes market research through in-person data collection using surveys.

Undisclosed

Undisclosed

2023

6.

Safiyo is enabling data-driven decisions with real-time consumer insights from emerging markets.

Undisclosed

Undisclosed

2020

intella

Founded

2021

Overview

intella is a visibility and insights provider that delivers intelligence to businesses in real time.

Last round

Series A

Total raised

$ 16,950,000

Employee

11-50

Founded

1996

Overview

Dalberg Research provides research and analysis that offers clients actionable solutions to their problems.

Last round

Venture

Total raised

$ 232,747

Employee

11-50

iSpani

Founded

2017

Overview

iSpani is in the business of providing Data for Development and fostering Financial Inclusion in Emerging Markets

Last round

Seed

Total raised

$ 147,866

Employee

2-10

Scoutec

Founded

Overview

Scoutec is an Egyptian Cloud-based startup that allows automation of market research operations.

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

Survision

Founded

2023

Overview

Survision uberizes market research through in-person data collection using surveys.

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

Safiyo

Founded

2020

Overview

Safiyo is enabling data-driven decisions with real-time consumer insights from emerging markets.

Last round

Undisclosed

Total raised

$ 0

Employee

11-50

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