Lifestyle Startups in Africa

Step into the thriving world of Lifestyle startups in Africa, where innovators are rewriting the rules and redefining what's possible. Our carefully curated list is your passport to explore the trailblazers who are shaping this dynamic sector. Discover their bold solutions, game-changing products, and out-of-the-box thinking as they forge new paths in Lifestyle.

Cummulative Funding

$575K+

Total # of Companies

9

Total Deal Count

11

Total M&A Count

1

Total # of Investors

8

List of Lifestyle startups in Africa

Add Startup
StartupOverviewLast roundTotal raisedFounded
1.

Justyol is an innovative cross-border marketplace/e-commerce startup

Pre-seed

$ 450,000

2022

2.

Zawwali is one of the most favourable online shopping destinations, offering a broad assortment for fashion and shoes.

Funding Round

$ 100,000

2013

3.

Candor Lifestyle is an online lifestyle brand, introducing customers to the finest quality footwear.

Seed

$ 25,000

2018

4.

SuperMama is an online female and family portal that provides information about pregnancy and parenting for mothers.

Venture

Undisclosed

2012

5.

Aqua Rwanda is Rwandan cosmetics startup that produces perfumes and other toiletries.

Undisclosed

Undisclosed

2018

6.

Nibble is an African creative agency and lifestyle brand in gaming & esports. More gaming.

Seed

Undisclosed

2016

7.

Poise Swimwear is an online swimwear brand in South Africa

Undisclosed

Undisclosed

2017

8.

Sigma Fit is a techwear company that creates revolutionary products to solve peopleโ€™s daily challenges.

Seed

Undisclosed

2018

9.

Brown and Ayo is a Cape Town-based black hair care and lifestyle brand

Seed

Undisclosed

2019

Justyol

Founded

2022

Overview

Justyol is an innovative cross-border marketplace/e-commerce startup

Last round

Pre-seed

Total raised

$ 450,000

Employee

11-50

Zawwali

Founded

2013

Overview

Zawwali is one of the most favourable online shopping destinations, offering a broad assortment for fashion and shoes.

Last round

Funding Round

Total raised

$ 100,000

Employee

1-10

Candor

Founded

2018

Overview

Candor Lifestyle is an online lifestyle brand, introducing customers to the finest quality footwear.

Last round

Seed

Total raised

$ 25,000

Employee

1โ€“10

Supermama

Founded

2012

Overview

SuperMama is an online female and family portal that provides information about pregnancy and parenting for mothers.

Last round

Venture

Total raised

$ 0

Employee

11-50

Founded

2018

Overview

Aqua Rwanda is Rwandan cosmetics startup that produces perfumes and other toiletries.

Last round

Undisclosed

Total raised

$ 0

Employee

Founded

2016

Overview

Nibble is an African creative agency and lifestyle brand in gaming & esports. More gaming.

Last round

Seed

Total raised

$ 0

Employee

11-50

Founded

2017

Overview

Poise Swimwear is an online swimwear brand in South Africa

Last round

Undisclosed

Total raised

$ 0

Employee

Sigma Fit

Founded

2018

Overview

Sigma Fit is a techwear company that creates revolutionary products to solve peopleโ€™s daily challenges.

Last round

Seed

Total raised

$ 0

Employee

2-10

Founded

2019

Overview

Brown and Ayo is a Cape Town-based black hair care and lifestyle brand

Last round

Seed

Total raised

$ 0

Employee

2-10

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