Home Decor Startups in Africa

Overview Powered by AI

Home decor market is fiercely competitive with Steinhoff dominating but facing challenges. Efreshli and Joudran are growing rapidly, innovating with e-commerce and unique products. Local business leaders see potential but emphasize the need for differentiation and cost optimization to succeed.

Cummulative Funding

$654.6M+

Total # of Companies

6

Total Deal Count

5

Total M&A Count

2

Total # of Investors

5

List of Home Decor startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.

Post-IPO Equity

$ 654,044,994

1964

2.

Efreshli is a technology-enabled furniture design and shopping solution for customers in Egypt to shop for their homes, from their home

Seed

$ 550,000

2019

3.

Joudran is an Egyptian online marketplace, which matches all construction & decoration parties in one organized platform.

Pre-seed

$ 6,000

2018

4.

Enarat is the largest online marketplace specialized in lighting and decorative units in Egypt.

Undisclosed

Undisclosed

2018

5.

Hommect is an Egyptian online community that provides the easiest way for homeowners to find all what they need for their home design

Non-equity Assistance

Undisclosed

2015

6.

Bagahez is an Egyptian Arabic-website that covers home and wedding preparations.

Undisclosed

Undisclosed

2018

Founded

1964

Overview

Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.

Last round

Post-IPO Equity

Total raised

$ 654,044,994

Employee

10001+

Efreshli

Founded

2019

Overview

Efreshli is a technology-enabled furniture design and shopping solution for customers in Egypt to shop for their homes, from their home

Last round

Seed

Total raised

$ 550,000

Employee

11-50

Founded

2018

Overview

Joudran is an Egyptian online marketplace, which matches all construction & decoration parties in one organized platform.

Last round

Pre-seed

Total raised

$ 6,000

Employee

11-50

Founded

2018

Overview

Enarat is the largest online marketplace specialized in lighting and decorative units in Egypt.

Last round

Undisclosed

Total raised

$ 0

Employee

201-500

Hommect

Founded

2015

Overview

Hommect is an Egyptian online community that provides the easiest way for homeowners to find all what they need for their home design

Last round

Non-equity Assistance

Total raised

$ 0

Employee

2-10

Bagahez

Founded

2018

Overview

Bagahez is an Egyptian Arabic-website that covers home and wedding preparations.

Last round

Undisclosed

Total raised

$ 0

Employee

11-50

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