FMCG Startups in Africa
Step into the thriving world of FMCG startups in Africa, where innovators are rewriting the rules and redefining what's possible. Our carefully curated list is your passport to explore the trailblazers who are shaping this dynamic sector. Discover their bold solutions, game-changing products, and out-of-the-box thinking as they forge new paths in FMCG.
Cummulative Funding
$59.7M+
Total # of Companies
8
Total Deal Count
26
Total M&A Count
1
Total # of Investors
73
List of FMCG startups in Africa
Add Startup| Startuparrow_upward | Overviewarrow_upward | Last roundarrow_upward | Total raisedarrow_upward | Founded |
|---|---|---|---|---|
Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform | Series A | $ 33,000,000 | 2019 | |
JABU is a B2B marketplace offering tech-route-to-market development and merchandising for FMCG brands in undeveloped areas. | Series A | $ 18,200,000 | 2020 | |
Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods. | Venture | $ 7,125,000 | 2020 | |
WafR enable large retail brands (FMCG) to increase their market share in grocery stores | Seed | $ 947,000 | 2021 | |
Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution . | Venture | $ 500,000 | 2017 | |
Lengo AI is a Senegalese AI-driven intelligence platform that offers a large database on consumer goods for companies in the FMCG sector. | Non-equity Assistance | Undisclosed | 2022 | |
Selpal is a South African startup that provides route to market for FMCG manufacturers and financial service providers | Undisclosed | Undisclosed | 2013 | |
Kuzlo is a B2B platform that connects FMCG small retailers with wholesalers in their area | Pre-seed | Undisclosed | 2021 |
Founded
2019
Overview
Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform
Last round
Series A
Total raised
$ 33,000,000
Employee
501-1,000
Founded
2020
Overview
JABU is a B2B marketplace offering tech-route-to-market development and merchandising for FMCG brands in undeveloped areas.
Last round
Series A
Total raised
$ 18,200,000
Employee
51-200
Founded
2020
Overview
Chari.ma is a Morrocco-based digital marketplace for local businesses selling everyday goods.
Last round
Venture
Total raised
$ 7,125,000
Employee
201-500
Founded
2021
Overview
WafR enable large retail brands (FMCG) to increase their market share in grocery stores
Last round
Seed
Total raised
$ 947,000
Employee
11-50
Founded
2017
Overview
Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution .
Last round
Venture
Total raised
$ 500,000
Employee
11-50
Founded
2022
Overview
Lengo AI is a Senegalese AI-driven intelligence platform that offers a large database on consumer goods for companies in the FMCG sector.
Last round
Non-equity Assistance
Total raised
$ 0
Employee
11-50
Founded
2013
Overview
Selpal is a South African startup that provides route to market for FMCG manufacturers and financial service providers
Last round
Undisclosed
Total raised
$ 0
Employee
51-200
Founded
2021
Overview
Kuzlo is a B2B platform that connects FMCG small retailers with wholesalers in their area
Last round
Pre-seed
Total raised
$ 0
Employee
2-10