FMCG Startups in Africa

Overview Powered by AI

FMCG scene is heating up. Capiter's expansion in West Africa is grabbing attention, while Jabu's focus on rural distribution is proving effective. Chari.ma's digital-first approach is shaking things up. Local leaders buzz about the potential for e-commerce and last-mile logistics to transform distribution. The battle for market share is intensifying, with local companies gaining ground against multinationals.

Cummulative Funding

$33.5M+

Total # of Companies

3

Total Deal Count

5

Total M&A Count

0

Total # of Investors

21

List of FMCG startups in Africa

Add Startup
StartupOverviewLast roundTotal raisedFounded
1.

Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform

Series A

$ 33,000,000

2019

2.

Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution .

Venture

$ 500,000

2017

3.

Kuzlo is a B2B platform that connects FMCG small retailers with wholesalers in their area

Pre-seed

Undisclosed

2021

Capiter

Founded

2019

Overview

Capiter is a B2B marketplace that brings FMCGs, wholesalers & merchants to the same platform

Last round

Series A

Total raised

$ 33,000,000

Employee

501-1,000

ILLA

Founded

2017

Overview

Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution .

Last round

Venture

Total raised

$ 500,000

Employee

11-50

Kuzlo

Founded

2021

Overview

Kuzlo is a B2B platform that connects FMCG small retailers with wholesalers in their area

Last round

Pre-seed

Total raised

$ 0

Employee

2-10

Browse FMCG industry stats