Fast-Moving Consumer Goods Startups in Africa

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FMCG market in East Africa is booming, driven by population growth and urbanization. ILLA is a strong player, but local brands like Bidco and Brookside are also gaining market share. Local business leaders see opportunities in value-added products and innovation to meet changing consumer demands.

Cummulative Funding

$28.5M+

Total # of Companies

2

Total Deal Count

13

Total M&A Count

0

Total # of Investors

29

List of Fast-Moving Consumer Goods startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives

Venture

$ 28,000,000

2016

2.

Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution .

Venture

$ 500,000

2017

Kasha

Founded

2016

Overview

Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives

Last round

Venture

Total raised

$ 28,000,000

Employee

201-500

ILLA

Founded

2017

Overview

Illa is an Egyptian Logistics startup that offers delivery solution for FMCG companies in the MENA region, it handles delivery from planing to execution .

Last round

Venture

Total raised

$ 500,000

Employee

11-50

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