Ecommerce Startups in Africa

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Ecommerce in Africa is a fast-growing but fragmented market. Local players like Jabu, Kapu, and Rabbit face challenges including poor infrastructure, high logistics costs, and low trust in online payments. Despite these challenges, there's strong potential for growth as internet and smartphone penetration increases. Business leaders are cautiously optimistic, but emphasize the need for investment in infrastructure and logistics to unlock the full potential of ecommerce in Africa.

Cummulative Funding

$3.2M+

Total # of Companies

5

Total Deal Count

4

Total M&A Count

1

Total # of Investors

1

List of Ecommerce startups in Africa

Add Startup
StartupOverviewLast roundTotal raisedFounded
1.

Trade Ghana connects buyers, sellers, and transporters.

Seed

$ 2,700,000

2016

2.

Garage Mobility is connecting the worlds largest parts distributors and manufacturers to retailers in Africa

Pre-seed

$ 500,000

2021

3.

Connect, Sell and Bid online

Undisclosed

Undisclosed

2023

4.

Tonaton.com is a Ghana-based classifieds site that offers an ecommerce marketplce platform.

Undisclosed

Undisclosed

2013

5.

Wearchron is a fashion marketplace to buy and sell

Undisclosed

Undisclosed

2023

Founded

2016

Overview

Trade Ghana connects buyers, sellers, and transporters.

Last round

Seed

Total raised

$ 2,700,000

Employee

11-50

Founded

2021

Overview

Garage Mobility is connecting the worlds largest parts distributors and manufacturers to retailers in Africa

Last round

Pre-seed

Total raised

$ 500,000

Employee

11-50

Trenda

Founded

2023

Overview

Connect, Sell and Bid online

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

Founded

2013

Overview

Tonaton.com is a Ghana-based classifieds site that offers an ecommerce marketplce platform.

Last round

Undisclosed

Total raised

$ 0

Employee

51-200

Wearchron

Founded

2023

Overview

Wearchron is a fashion marketplace to buy and sell

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

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