Consumer Services Startups in Africa

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Consumer services is booming in Southern Africa, driven by rising disposable income and increased smartphone penetration. Local business leaders are bullish about the sector, citing opportunities in fintech, e-commerce, and healthtech. Clickatell and Escotel are leading players in mobile messaging and communications, while Baobab+ provides innovative financial services to underserved populations. Overall, the outlook for consumer services in the region is bright, with ample room for growth and ...

Cummulative Funding

$164.7M+

Total # of Companies

30

Total Deal Count

39

Total M&A Count

2

Total # of Investors

57

List of Consumer Services startups in Africa

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

Unlock Access to Full List

Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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Upgrade to StartupList Africa PRO for unlimited access to this list.

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StartupOverviewLast roundTotal raisedFounded
1.

Clickatell gives consumers the power to manage their daily lives and transact with businesses in chat.

Series C

$ 109,000,000

2000

2.

ESCOTEL is an energy services startup which aims at owning and operating decentralised renewable energy infrastructure across Africa.

Funding Round

$ 35,000,000

2007

3.

Baobab+ is a solar home systems social enterprise firm operating in West Africa and Madagascar.

Grant

$ 7,350,000

2015

4.

Shamba Pride is a one-stop online-to-offline platform that connects smallholder farmers to services and information through tech-powered β€œDigiShops”.

Seed

$ 4,900,000

2016

5.

Maholla is a viral consumer app that rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop.

Seed

$ 2,080,000

2021

6.

Berry Health is a consumer health startup that offers remote diagnosis and treatment for chronic medical conditions.

Pre-seed

$ 1,600,000

2023

7.

The most reliable community-based urban transportation network in Africa

Funding Round

$ 1,329,000

2015

8.

Rentoza is on a mission to democratize ownership of technology devices and appliances for all African consumers

Seed

$ 1,300,000

2017

9.

Naiste is a production management company that create unique goods for leading brands in the world.

Pre-seed

$ 707,000

2016

10.

Washminute is a Moroccan startup focused on providing eco-conscious and efficient smart car wash services.

Pre-seed

$ 600,000

2024

11.

Digitech is an SaaS start-up based in Seychelles and established in Ivory Coast and South Africa

Seed

$ 337,000

2016

12.

StyleNow is an Egyptian startup that delivers on-demand beauty services in Greater Cairo.

Seed

$ 170,000

2016

13.

Lendor is a peer to peer sharing mobile app for Library of Things, a platform where you can rent/lend anything you need for short term usage.

Pre-seed

$ 100,000

2017

14.

Autopax is a manufacturer, assembler and a leading company in sales of Automobiles, Motorcycles, Auto-bikes.

Undisclosed

Undisclosed

2022

15.

Makwa provides a tech solution to a hassle-free and enjoyable laundry experience

Angel

Undisclosed

2018

16.

Grow your business with the Digital Marketing & Digital Transformation

Undisclosed

Undisclosed

2015

17.

AutoTager is an Egyptian digital automotive trading and financing company focused on new and used vehicles.

Undisclosed

Undisclosed

2021

18.

HealthX Africa is a licensed medical service provider, making high quality primary health care accessible through digital technology.

Seed

Undisclosed

2021

19.

Enlumi builds rewards and consumer data technology that helps businesses build sticky products and services better and faster.

Funding Round

Undisclosed

2020

20.

DohYangu is a Kenyan innovative shopper cashback App that rewards shoppers directly on purchases they have made

Grant

Undisclosed

2020

Founded

2000

Overview

Clickatell gives consumers the power to manage their daily lives and transact with businesses in chat.

Last round

Series C

Total raised

$ 109,000,000

Employee

201-500

Escotel

Founded

2007

Overview

ESCOTEL is an energy services startup which aims at owning and operating decentralised renewable energy infrastructure across Africa.

Last round

Funding Round

Total raised

$ 35,000,000

Employee

51-200

Baobab+

Founded

2015

Overview

Baobab+ is a solar home systems social enterprise firm operating in West Africa and Madagascar.

Last round

Grant

Total raised

$ 7,350,000

Employee

51-200

Founded

2016

Overview

Shamba Pride is a one-stop online-to-offline platform that connects smallholder farmers to services and information through tech-powered β€œDigiShops”.

Last round

Seed

Total raised

$ 4,900,000

Employee

11-50

Maholla

Founded

2021

Overview

Maholla is a viral consumer app that rewards users for scanning any receipt from any store, allowing users to earn rewards irrespective of where they shop.

Last round

Seed

Total raised

$ 2,080,000

Employee

2-10

Founded

2023

Overview

Berry Health is a consumer health startup that offers remote diagnosis and treatment for chronic medical conditions.

Last round

Pre-seed

Total raised

$ 1,600,000

Employee

11-50

SafeBoda

Founded

2015

Overview

The most reliable community-based urban transportation network in Africa

Last round

Funding Round

Total raised

$ 1,329,000

Employee

201-500

Rentoza

Founded

2017

Overview

Rentoza is on a mission to democratize ownership of technology devices and appliances for all African consumers

Last round

Seed

Total raised

$ 1,300,000

Employee

11-50

Naiste

Founded

2016

Overview

Naiste is a production management company that create unique goods for leading brands in the world.

Last round

Pre-seed

Total raised

$ 707,000

Employee

2-10

Founded

2024

Overview

Washminute is a Moroccan startup focused on providing eco-conscious and efficient smart car wash services.

Last round

Pre-seed

Total raised

$ 600,000

Employee

51-200

Digitech

Founded

2016

Overview

Digitech is an SaaS start-up based in Seychelles and established in Ivory Coast and South Africa

Last round

Seed

Total raised

$ 337,000

Employee

2-10

StyleNow

Founded

2016

Overview

StyleNow is an Egyptian startup that delivers on-demand beauty services in Greater Cairo.

Last round

Seed

Total raised

$ 170,000

Employee

51-200

Lendor

Founded

2017

Overview

Lendor is a peer to peer sharing mobile app for Library of Things, a platform where you can rent/lend anything you need for short term usage.

Last round

Pre-seed

Total raised

$ 100,000

Employee

2-10

Autopax

Founded

2022

Overview

Autopax is a manufacturer, assembler and a leading company in sales of Automobiles, Motorcycles, Auto-bikes.

Last round

Undisclosed

Total raised

$ 0

Employee

201-500

Makwa

Founded

2018

Overview

Makwa provides a tech solution to a hassle-free and enjoyable laundry experience

Last round

Angel

Total raised

$ 0

Employee

11-50

Founded

2015

Overview

Grow your business with the Digital Marketing & Digital Transformation

Last round

Undisclosed

Total raised

$ 0

Employee

2-10

AutoTager

Founded

2021

Overview

AutoTager is an Egyptian digital automotive trading and financing company focused on new and used vehicles.

Last round

Undisclosed

Total raised

$ 0

Employee

11-50

Founded

2021

Overview

HealthX Africa is a licensed medical service provider, making high quality primary health care accessible through digital technology.

Last round

Seed

Total raised

$ 0

Employee

11-50

Enlumi

Founded

2020

Overview

Enlumi builds rewards and consumer data technology that helps businesses build sticky products and services better and faster.

Last round

Funding Round

Total raised

$ 0

Employee

11-50

DohYangu

Founded

2020

Overview

DohYangu is a Kenyan innovative shopper cashback App that rewards shoppers directly on purchases they have made

Last round

Grant

Total raised

$ 0

Employee

51-200

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