Consumer Goods Startups in Africa

Step into the thriving world of Consumer Goods startups in Africa, where innovators are rewriting the rules and redefining what's possible. Our carefully curated list is your passport to explore the trailblazers who are shaping this dynamic sector. Discover their bold solutions, game-changing products, and out-of-the-box thinking as they forge new paths in Consumer Goods.

Cummulative Funding

$2.4B+

Total # of Companies

24

Total Deal Count

54

Total M&A Count

4

Total # of Investors

109

List of Consumer Goods startups in Africa

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StartupOverviewLast roundTotal raisedFounded
1.

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Corporate

$ 805,345,200

2012

2.

Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.

Post-IPO Equity

$ 654,044,994

1964

3.

Promasidor is the leading provider of high-quality food products across various regions in Africa

Secondary Market

$ 532,000,000

1979

4.

TradeDepot enables manufacturers and key distributors keep their brands in stock on the shelves of millions of retail stores across Africa.

Debt Financing

$ 123,000,000

2015

5.

Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.

Series C

$ 103,000,000

2012

6.

Beloxxi is a Nigerian distributer and importer of branded biscuits from an international source.

Private Equity

$ 80,000,000

1994

7.

Dolidol is one of the oldest mattress manufacturers in Morocco and a leading player in the industry.

Debt Financing

$ 46,590,625

1972

8.

Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives

Venture

$ 28,000,000

2016

9.

KAS Africa is a South African contract manufacturer of personal care and homecare products.

Private Equity

$ 10,000,000

2015

10.

Jibu is a Kigali-based startup that equips entrepreneurs to establish affordable access to basic necessities.

Series B

$ 8,100,000

2012

11.

Pioneer Foods produces and distributes a range of branded food and beverage products.

Post-IPO Equity

$ 5,693,224

1997

12.

Rwanda Foam is a manufacturing mattresses and other beddings.

Venture

$ 5,000,000

1981

13.

Ngare Narok Meat Industries is a producer and supplier of prime meat cuts and a wide range of processed meat products.

Private Equity

$ 2,500,000

2007

14.

European Foods Africa is a local medium sized enterprise involved in the cold chain frozen foods distribution.

Debt Financing

$ 2,100,000

2011

15.

Duhqa is a last mile end to end supply chain & distribution technology platform. Techstars Backed company

Seed

$ 2,000,000

2020

16.

Rentoza is on a mission to democratize ownership of technology devices and appliances for all African consumers

Seed

$ 1,300,000

2017

17.

AFRIpad's mission is to curb the high rates of menstruation-related absenteeism among primary and secondary schoolgirls in east Africa.

Seed

$ 218,000

2010

18.

Taskmoby is a digital platform connecting users with much needed home service providers

Non-equity Assistance

$ 126,500

2018

19.

SafariSeat is a low-cost, all-terrain wheelchair designed for disabled people.

Equity Crowdfunding

$ 115,000

2001

20.

DohYangu is a Kenyan innovative shopper cashback App that rewards shoppers directly on purchases they have made

Grant

Undisclosed

2020

Jumia

Founded

2012

Overview

Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.

Last round

Corporate

Total raised

$ 805,345,200

Employee

1001-5000

Founded

1964

Overview

Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.

Last round

Post-IPO Equity

Total raised

$ 654,044,994

Employee

10001+

Founded

1979

Overview

Promasidor is the leading provider of high-quality food products across various regions in Africa

Last round

Secondary Market

Total raised

$ 532,000,000

Employee

1001-5000

Founded

2015

Overview

TradeDepot enables manufacturers and key distributors keep their brands in stock on the shelves of millions of retail stores across Africa.

Last round

Debt Financing

Total raised

$ 123,000,000

Employee

51-200

Founded

2012

Overview

Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.

Last round

Series C

Total raised

$ 103,000,000

Employee

251-500

Beloxxi

Founded

1994

Overview

Beloxxi is a Nigerian distributer and importer of branded biscuits from an international source.

Last round

Private Equity

Total raised

$ 80,000,000

Employee

101-250

Dolidol

Founded

1972

Overview

Dolidol is one of the oldest mattress manufacturers in Morocco and a leading player in the industry.

Last round

Debt Financing

Total raised

$ 46,590,625

Employee

1001-5000

Kasha

Founded

2016

Overview

Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives

Last round

Venture

Total raised

$ 28,000,000

Employee

51-100

Founded

2015

Overview

KAS Africa is a South African contract manufacturer of personal care and homecare products.

Last round

Private Equity

Total raised

$ 10,000,000

Employee

201-500

Jibu

Founded

2012

Overview

Jibu is a Kigali-based startup that equips entrepreneurs to establish affordable access to basic necessities.

Last round

Series B

Total raised

$ 8,100,000

Employee

201-500

Founded

1997

Overview

Pioneer Foods produces and distributes a range of branded food and beverage products.

Last round

Post-IPO Equity

Total raised

$ 5,693,224

Employee

10001+

Founded

1981

Overview

Rwanda Foam is a manufacturing mattresses and other beddings.

Last round

Venture

Total raised

$ 5,000,000

Employee

11-50

Founded

2007

Overview

Ngare Narok Meat Industries is a producer and supplier of prime meat cuts and a wide range of processed meat products.

Last round

Private Equity

Total raised

$ 2,500,000

Employee

2-10

Founded

2011

Overview

European Foods Africa is a local medium sized enterprise involved in the cold chain frozen foods distribution.

Last round

Debt Financing

Total raised

$ 2,100,000

Employee

Duhqa

Founded

2020

Overview

Duhqa is a last mile end to end supply chain & distribution technology platform. Techstars Backed company

Last round

Seed

Total raised

$ 2,000,000

Employee

11-50

Rentoza

Founded

2017

Overview

Rentoza is on a mission to democratize ownership of technology devices and appliances for all African consumers

Last round

Seed

Total raised

$ 1,300,000

Employee

11-50

AFRIpads

Founded

2010

Overview

AFRIpad's mission is to curb the high rates of menstruation-related absenteeism among primary and secondary schoolgirls in east Africa.

Last round

Seed

Total raised

$ 218,000

Employee

501-1000

Taskmoby

Founded

2018

Overview

Taskmoby is a digital platform connecting users with much needed home service providers

Last round

Non-equity Assistance

Total raised

$ 126,500

Employee

2-10

Founded

2001

Overview

SafariSeat is a low-cost, all-terrain wheelchair designed for disabled people.

Last round

Equity Crowdfunding

Total raised

$ 115,000

Employee

1-10

DohYangu

Founded

2020

Overview

DohYangu is a Kenyan innovative shopper cashback App that rewards shoppers directly on purchases they have made

Last round

Grant

Total raised

$ 0

Employee

51-200

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