What industries are covered on StartupList Africa?

The page covers major sectors such as fintech, commerce, health, enterprise software, AI, climate, logistics, and other emerging technology categories.

How should investors use these sector pages?

Use sector pages to compare startup density, identify active categories, and prioritize verticals before drilling into startup and investor profile data.

Can operators use sector pages for market analysis?

Yes. Operators can use the sector map to benchmark competitive landscapes, evaluate adjacent categories, and spot partnership opportunities.

Home IndustriesConsumer Goods

Consumer Goods Startups in Africa

Consumer goods sector remains promising but highly competitive. Intense rivalry among local and multinational players. Local brands gaining ground due to familiarity and affordability. E-commerce penetration growing but logistics remain a challenge. Local sourcing and production initiatives gaining traction.

Tracked Companies

Avg. Deal Size

$53.6M+0%

Active Startups

26+0%

Total Funding

$2.5B+0%

Avg. Growth

0%+0%

Market Map

26 companies in this sector

Submit startup

Company	Tagline	Total Funding	Last Round	Team Size	Backers
Lengo AI Senegal	Lengo AI is a Senegalese AI-driven intelligence platform that offers a large database on consumer goods for companies in the FMCG sector.	-	Non-equity Assistance -	11-50	No Data
Gedo Elba2al Egypt	Gedo Elba2al is an Egyptian eCommerce store that delivers all consumer goods.	-	- -	2-10	No Data
DohYangu Kenya	DohYangu is a Kenyan innovative shopper cashback App that rewards shoppers directly on purchases they have made	-	Grant -	51-200	No Data
Lace and Beyond Egypt	Lace and Beyond is an Egyptian e-commerce startup primarily focused on selling feminine products.	-	- -	2-10	No Data
Masry Market Egypt	Masry Market is an Egyptian eCommerce store that retails housewares	-	- -	2-10	No Data
Jumia Nigeria	Jumia Group is an e-commerce ecosystem that provides innovative, convenient, and affordable online goods and services to consumers.	$855M	Venture -	1001-5000	No Data

Steinhoff International South Africa	Steinhoff is an integrated retailer that manufactures, sources, and retails furniture and household goods in Europe, Africa and Australia.	$654M	Post-IPO Equity -	10001+	No Data
Promasidor South Africa	Promasidor is the leading provider of high-quality food products across various regions in Africa	$532M	Secondary Market -	1001-5000	No Data
TradeDepot Nigeria	TradeDepot enables manufacturers and key distributors keep their brands in stock on the shelves of millions of retail stores across Africa.	$123M	Debt Financing -	51-200	No Data
Copia Global Kenya	Copia Global provides a consumer catalog order and delivery system intended to serve consumers in the developing world.	$103M	Series C -	251-500	No Data
BE Beloxxi Nigeria	Beloxxi is a Nigerian distributer and importer of branded biscuits from an international source.	$80M	Private Equity -	101-250	No Data
Dolidol Morocco	Dolidol is one of the oldest mattress manufacturers in Morocco and a leading player in the industry.	$47M	Debt Financing -	1001-5000	No Data
Kasha Kenya	Kasha empowers all women to confidentially and affordably purchase the products they need to live their best lives	$28M	Venture -	201-500	No Data
KAS Africa South Africa	KAS Africa is a South African contract manufacturer of personal care and homecare products.	$10M	Private Equity -	201-500	No Data
Jibu Rwanda	Jibu is a Kigali-based startup that equips entrepreneurs to establish affordable access to basic necessities.	$8M	Series B -	201-500	No Data
Pioneer Foods South Africa	Pioneer Foods produces and distributes a range of branded food and beverage products.	$6M	Post-IPO Equity -	10001+	No Data
AR ariika Egypt	DTC furniture & homeware brand that partners with artisans globally to create unique, modern and simple products.	$5M	Series A -	51-200	No Data
Rwanda Foam Rwanda	Rwanda Foam is a manufacturing mattresses and other beddings.	$5M	Venture -	11-50	No Data
Ngare Narok Meat Industries Limited Kenya	Ngare Narok Meat Industries is a producer and supplier of prime meat cuts and a wide range of processed meat products.	$3M	Private Equity -	2-10	No Data
European Foods Africa Ltd Kenya	European Foods Africa is a local medium sized enterprise involved in the cold chain frozen foods distribution.	$2M	Debt Financing -	-	No Data

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